Artificial Intelligence and Marketing
How AI is Changing the Future of Business
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“By far, the greatest danger of Artificial Intelligence is that people conclude too early that they understand it.” — Eliezer Yudkowsky
The future is now as we see Artificial Intelligence (AI) has taken over the digital sphere. Technology is evolving rapidly, and AI is becoming increasingly advanced, changing how we interact with the world. The application of AI has brought about a significant shift in the marketing industry, offering businesses a plethora of opportunities to increase their bottom line.
According to a report by Grand View Research, the global market for AI software is expected to reach $1.3 trillion by 2030, growing at a CAGR (compound annual growth rate) of almost 40%. This figure alone highlights AI’s influence in the years to come. With AI in marketing, businesses can improve their ROI significantly.
In this blog post, we’ll explore the ways in which AI is changing the world of marketing and how businesses can leverage this technology to improve their bottom line.
AI-Powered Chatbots
Gone are the days when businesses had to hire a customer service team to handle customer inquiries. Today, chatbots powered by AI are taking over. Chatbots are a valuable tool that businesses can incorporate into their marketing strategy, providing customers with real-time assistance while augmenting the customer experience by providing prompt responses to their questions.
The integration of chatbots on business websites or social media platforms provides 24/7 support and assistance to customers. AI-powered chatbots make it possible for businesses to provide personalized product recommendations, give targeted offers, and offer a superior end-to-end customer experience.
I have been using a ManyChat-powered chatbot on my real estate website for some time now. However, with the help of OpenAI, my chatbot has undergone a massive improvement. It now provides empowered customer support in addition to being available when I am working with other clients or at 2:00 am when I’m asleep. When you have a moment, check out my real estate website, At Home On The Hill in VA, and let me know your thoughts.
