The Basics: A Beginner’s Guide To Blogging For Real Estate Agents

How To Write a Blog for Real Estate Agents: A Guide

If you are wondering how to blog for real estate agents, this starts with a website. When you are showing a house to a client, you want to show a place that has a solid foundation. Your blog needs a strong foundation as well, which is your website. You need to take a close look at your web design tools and ensure you access search engine optimization (SEO). It doesn’t matter how good your blog post ideas for real estate agents might be if nobody can find your website. SEO will help your website get spotted by current and future clients. You should also ensure you have good terms with your web hosting company, so you don’t have to worry about losing your web traffic if they switch the terms on you.

Get Traction with Your Real Estate Blog

First, you need to get some traction with your blog. A few steps to follow:

  • Create a Google Analytics account and submit your sitemap so Google can accurately categorize your blog.
  • Look for guest posting opportunities on other sites so you can generate backlinks for your content and raise your domain authority.
  • Pro Tip:
  • Postaga is a fantastic platform that reaches out to other bloggers that might find it mutually beneficial for cross-linking collaboration.
  • Missinglettr does a great job of positioning your blog post so that it can be shared with the followers of numerous creators worldwide.
  • Update your Google My Business account (or create one if you haven’t).
  • Start building citations in local business directors, ensuring your name, address, and phone number are current, so you show up in local searches.

Target the Right Keywords

Now that your blog is up and running, it is time to find topics to write about. While this can be a challenge, your content should be guided by keyword research. This is the pillar of SEO. You need to follow SEO best practices so your website will rank highly for relevant Google searches. is a great tool for SERP and SEO research and you’ll want to focus on the terms that your target market is using when searching the internet for solutions — it’s how your competition is frequently found on the first page of Google search results, and your goal is to land there, as well.

  • Target terms that potential clients will use so you target the right market.
  • Target long-tail keywords with lower volume but more relevant to your content to increase conversion rates.
  • Target local keywords so you find the right clients while eliminating national competition.

Consider Ideas To Write About

Now, it is time to construct articles that are relevant to the needs of your visitors while simultaneously targeting the right terms. A few ideas for articles you might want to write about on your real estate blog include:

  • The top neighborhoods in the area
  • The top builders in the area
  • Recent news on the housing market
  • Key information for local real estate investors
  • Contract terms and pitfalls to watch for
  • Niches in real estate such as pools, condos, HOA fees, and more
  • Local events taking place in certain communities
  • Important steps in real estate transactions
  • The benefits of working with a local real estate agent

Writing Strong Copy

As you write blog posts for your website, you need to use a strong marketing formula to grab and hold the attention of your visitors. This is where the AIDA copywriting formula can be helpful. (AIDA) stands for:

  • Attention: Grab the attention of your visitors and make sure you hold it throughout the visit.
  • Interest: Focus on a specific point of interest to make sure they keep reading.
  • Desire: Explain the benefit of reading through the post to create desire.
  • Action: End the post with a call to action.

Measure Your Success

Finally, you need to see how your blog is performing. You need to learn what is working, what is not, and what you can do to improve your blog moving forward. Fortunately, measuring your progress is free using Google Analytics. There, you can see which pages are the most popular, where your traffic is coming from, and what your conversion rate is. You can also track organic traffic, the number of visitors coming from search engines. When looking at the numbers, don’t overthink them. Google wants to find the most relevant content for its users. If you have good content, your site should rank well.

Create a Real Estate Agent Success Blog

A strong blog can deliver more business to your real estate firm. A few tips include:

  • Track your results regularly. You need to understand your website well to stay ahead of your competitors.
  • SEO is essential, but not at the expense of the quality of your content. Write for your visitors.
  • Longer content is better. The more information you share, the better your ranking will be.
  • Don’t neglect off-page SEO. Build solid links and citations for your blog to raise your visibility.
  • Use social media to drive more traffic to your blog.

Share on Social Media



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store