The Basics — A Beginners Guide To Podcasting For Real Estate Agents

The Basics — A Beginners Guide To Podcasting For Real Estate Agents

Read moreThe Basics: A Beginner’s Guide to Content Creation for Real Estate Agents

Real estate podcasting is the new way to network in the business. It’s the modern-age equivalent of standing around the water cooler in your local real estate agency and sharing war stories, tips, advice, and methods of closing a deal. As a real estate agent, podcasting is also an excellent way to build your online brand while engaging listeners interested in learning more about buying or selling a home. You can discuss becoming a licensed real estate agent or talk about what you know about the local market. Studies have shown that podcasts can be especially effective during commute times because they’re not only entertaining but offer helpful information at any time of day!

Is Starting A Podcast As A REALTOR® Too Hard?

Starting a podcast can be easy. Aspiring podcasters need only know some essential software and basic visuals and find a manner of production and post-production that works for their needs. Not to fear, starting a podcast for real estate agents is easy and requires little in the way of equipment. The same goes for getting your podcast onto major platforms and finding listeners, and putting all this together should hopefully bring in some dedicated listeners in addition to those who stumble upon their podcasts naturally!

Are There Too Many Competing Podcasts?

Read moreThe Basics: A Beginner’s Guide To Blogging For Real Estate Agents

Podcasting as a real estate agent is a great marketing idea and a fun way to generate leads in your local city or town. However, there are over 1,000,000 podcasts on iTunes, according to Apple.com. Is the competition too stiff for a REALTOR® to start a show and drive real estate leads from podcasts hosted by newer agents? We created the following blog post as a guide to answer that very question for real estate agents that want to know how to start real estate podcasting and why it’s a good idea to start your channel TODAY!

How do I start a real estate podcast?

You probably heard about “Making Money” as an agent, but I’m sure no one mentioned the “Costs.” Not to worry, this won’t break the bank because you don’t have to spend a lot of money on equipment and software to start podcasting.

How does this whole podcasting thing work?

Grab your laptop, tablet, or smartphone — one that you’re already using. Then, purchase a quality microphone like the NT-USB Mini RØDEMicrophone for $99, and its software RØDE Connect is completely free. Depending on the type of microphone you select, you may need to get a windscreen of some kind to use with your microphone to dampen pops, whistles, and breathing noises.

Download RØDE Connect, install, then load. Plugin your microphone, click on RØDE Connect’s record button, and start talking. You want to get used to the idea of talking into a microphone and get comfortable doing so. Say whatever you want, watch the recording meter, and ensure to set the gain on your microphone correctly. You can adjust these settings later.

After you’ve gotten comfortable with what you’re doing, it’s time to work on starting a podcast. You can pull a topic from your blog or create an entirely new idea, whichever works best for you. Next, create a script or an outline for you to follow and keep yourself on topic. It’s okay to have a topic drift, but it’s always a good idea to stick to your main point. Start a new recording in RØDE Connect, hit record, and start talking!

RØDE Connect saves files in multiple formats that you can upload directly into your podcasting platform. After you save the file in a folder for safekeeping, export the .mp3 file to your favorite podcasting platform.

One of the best ways to stand out in the real estate podcasting crowd is to have an interesting perspective, commentary, or keep it honest with the listener. Listening to other real estate podcasters can help inform you about what topics aren’t covered. You might want to switch back and forth between popular issues and ones that don’t get a lot of air time. If you have a lot of experience as a real estate agent, you might want to have a podcast for beginner real estate agents and help them get their footing in the industry. It’s entirely up to you what you want to talk about on the show. So, have fun with it!

Edit Before You Upload

It’s essential to clean up your audio before uploading the file to a platform. You might not like the idea of listening to the sound of your voice, but do your best to set aside your discomfort. Many people have difficulty listening to themselves, and I expect you might feel the same way. Your podcast benefits from having verbal hesitations eliminated and pauses kept short unless it’s for emphasis. Listeners appreciate a podcaster who takes the time to edit their audio and make listening to the podcast a pleasure. Many solutions exist to solve your editing dilemma.

Done For You?

Another option would be to hire it out. In case you haven’t heard of it — FIVERR is a platform that connects you to a ton of “Done For You” solutions. You have the opportunity to research and select a PRO that you can upload your file and let them perform the edits, helping you save time and potential frustration. Once you receive the edited recording from your selected PRO, you can then upload the recording to your podcast distribution solution of choice.

Why Should You Distribute Your Real Estate Podcast?

The easiest way to get your podcast out to multiple platforms is to use a platform like Anchor FM that does the distribution to major platforms for you. You will need to create an account for your podcasts, and you’re also going to need an image to create the cover art for your show and a brief bio to introduce the listener to who you are and what your podcast is all about. The beauty of using a podcast distributor is that it does the heavy lifting for you in that you don’t have to keep re-uploading the file to each major podcast platform — upload it to Anchor FM, and it does the rest. Podcasting with the Anchor FM platform makes it is easy to blend high-tech and high-touch real estate marketing? Oh yeah, don’t forget to tag your podcast and categorize it properly. Use as many relevant tags as possible to broaden the reach of your real estate podcast. Anchor FM also provides a website to host your podcast episodes, and it has a mobile app that allows you to record, add music, edit, and upload directly to your podcast channel.

Do You Want Listener Interactions?

Of course, you do! A podcast has to have a compelling website with an easy-to-navigate layout, making it easy for your potential subscribers or listeners to listen back through your library of episodes online. It needs to provide exciting messages and different perspectives on relevant topics that people are interested in and keep them engaged throughout the episode. And finally, it must allow people the opportunity to subscribe to future content from you and alert them when you’ve released new content. You can easily leverage your podcast platform to reach more people and generate real estate customers.

How Are Podcasts And YouTube Related?

Uploading your podcast to YouTube is a great way to further your reach to prospective clients and connect with others in the real estate industry. Websites like Castos convert your .mp3 files and podcast image into a YouTube-ready file. All you have to do is create your channel on YouTube and upload your file when ready.

The benefit of putting your podcast on YouTube is that users don’t have to do much to follow your channel. They can subscribe and get notified when you have a new video without thinking about it. Users also don’t have to chase you down on different platforms to listen to your latest episode. And if you already have a YouTube channel for virtual tours, you can add your podcasts as another category, create a separate playlist, and Voila!

There’s a lot of benefit to taking the time to start a real estate podcast and putting it online for listeners. It builds your brand, helps position you as an effective real estate agent, and brings people to your real estate office that might not have found you otherwise. Podcasting is a type of free advertising, but it’s also a way to get your voice heard and raise your profile while improving your career potential.

Don’t forget about Search Engine Optimization (SEO). After all, YouTube is the 2nd largest search engine in the world, according to globalreach.com. And if you want your podcast to stand out, primarily through YouTube. SEO can help you make sure that people who have never heard of your channel find it when they’re searching for something related to the topics or concepts covered on the channel or in the clip itself. TubeBuddy is a powerful tool that you can use to manage, optimize, and grow your YouTube channel. It helps you maximize SEO for your channel, further enhancing the reach of your podcast.

Blogging Before Podcasting

PRO TIP:

If you haven’t started a blog from your point of view as a real estate agent, now is the time to get cracking. You can check out the blog The Basics: A Beginner’s Guide To Blogging For Real Estate Agents for inspiration. The more content and media formats you give people to read or listen to, the better. You may already be doing video walkthroughs of the homes and properties you’re selling, and that’s great. Still, potential buyers might want more information about you, the market you’re working in, the benefits, and, yes, a little of the downsides of buying and selling real estate. Discussing more than one point of view in a blog demonstrates that you’re putting your client’s best interests first. Thoroughly discussing a topic also provides you with a baseline of podcast topics and allows a reader to delve deeper into your work as a real estate agent.

Maintaining a blog also gives rise to an opportunity to run a chatbot for interactions with readers in a messaging app. Chatbots are a type of AI that offers a way to interact with customers in real-time. The better a chatbot can handle conversations, the better the experience for the human on the other side of the screen. A chatbot can also be programmed to answer “frequently asked questions” from potential clients. The best part, a chatbot works 24/7, collecting information from your visitors, enabling you to have a better, more informed conversation with potential clients even at 2 am when you’re resting up for the next days’ challenges. In turn, the people visiting your site receive a good experience and information that aligns with their needs. If you’re thinking about getting a chatbot for your marketing needs, I recommend ManyChat, the #1 bot platform for Facebook Messenger, and if you’re looking for some detailed training on how to build and implement a successful bot interface, then I would check out the School of Bots

Wrapping things up

Yes, you can create a podcast and be a successful real estate agent!

Podcasting is a great way to grow your audience and promote yourself as an expert in the field. There are a lot of things that go into making a podcast. It has to have:

  • A website — a way to promote the show and post your episodes,
  • Subscribers — a simple way for people to subscribe and receive alerts when you publish new content,
  • Interest — compelling topics with unique perspectives,
  • Engagement — interesting messages with relevant issues that keep people engaged.

I get it, adding a podcast to your marketing strategy can seem completely overwhelming. By utilizing these essential tips, you will be able to create a successful show. One that will be informative for your audience and provide you with the opportunity to grow.

However, we want you to know there are many different places where you can find assistance creating a fantastic podcast channel and designing systems to make this process smooth and efficient even beyond this article — I learned a TON from Pat Flynn and the team over at Smart Passive Income {SPI}. Podcasting may seem too tricky, but I believe you can do it, too.

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